Who Are Our Customers
Twin Bridge has had successful engagements with a number of Fortune 500 companies,
including Johnson & Johnson, AIG, Merck, Duke University Medical School, Lucent
Technologies, Southern California Edison, Becton Dickinson, New Jersey PSEG, US Army
Material Command and Schering-Plough
The following short case studies are typical of the issues that have been addressed for
some of these companies.
Case Study 1: Strategy
A large healthcare products company was going through a major business model and
structure transformation, while in the midst of an SAP implementation. The CIO called in
Twin Bridge to help to develop an IT strategy which aligned with and supported the new
The Twin Bridge methodology was used to identify some major gaps in the IT program, as
well as also finding areas where significant investments were being made which no longer
had payoff. Working with the IT senior staff and key IT customers/stakeholders, a new
strategy based on five key initiatives was developed. The work program generated from
these initiatives has formed the backbone of the company's IT development effort.
Case Study 2: Architecture
Due to a highly divisionalized structure and lots of M&A activity, a Fortune 50 consumer
goods and healthcare company had grown to have over 100 SAP instances globally, with
very little common master data and processes. The CIO of the company had set a goal of
consolidating SAP instances to 10. The CTO of the company called in Twin Bridge to help
address this problem.
Twin Bridge focused on developing a number of architectural alternatives to be evaluated by
various criteria. Additionally Twin Bridge helped design an overall SAP architecture
governance structure for the company. The company put in place the architectural
governance structure, and then used the Twin Bridge architectural alternative structure to
define their consolidation strategy.
Case Study 3: Organizational Transformation
A large west coast power utility company was starting a very large modernization and build
out of their outside plant. The CIO wanted to ensure that the IT systems would be adequate
to support this effort, and in particular wanted to initiate an ERP effort to strengthen the
systems support. The CIO called in Twin Bridge to prepare the IT management team for an
ERP implementation, as well as redesign the IT organization to be more customer focused
and customer oriented.
Twin Bridge went through extensive effort on ERP readiness for the IT management, in particular
orienting them on what a large scale ERP implementation is all about, how it is quite
different from the typical efforts they were used to, and pointing out some of the major lessons
learned they should bring into their efforts. Additionally Twin Bridge led the definition of a
new IT organization structure, including new roles and responsibilities, new deliverables
and new processes. The company is now underway with its ERP implementation, and IT
has successfully made its organizational transformation.
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